What you will find here
Learn to brief, produce, review and maintain visual or written assets while respecting intellectual-property rights.
Start from an exact brief
Record the target audience, channel, dimensions, required text, brand constraints and source material. AI-generated visuals are effective for concepts but can distort products or create misleading text. Never use them as the only evidence of a specific SKU’s dimensions, packaging or performance.
Points worth checking
- Define intended channel and exact deliverables.
- Lock reference logos and product features.
- List claims that require source verification.
Track assets and permissions
Maintain originals, versions, ownership and usage rights. A finished image should be distinguishable from a draft. Check whether source assets allow commercial distribution, adaptation or republication.
Points worth checking
- Keep an approved-source library.
- Document content licensing and ownership.
- Store version history for rollback.
Publish with appropriate review
A responsible release checks consistency, accessibility, alt text, responsive cropping and factual accuracy. Automation should support human review, especially for medical, legal or product claims.
Points worth checking
- Verify links and layouts on multiple devices.
- Check images for invented objects and words.
- Review final outputs before publication.
Frequently asked questions
Can AI visuals replace real SKU evidence?
No. Product-specific claims should use verified source material.