What you will find here
Turn briefs into reusable materials with clear accuracy, accessibility and approval standards.
Write a useful brief
Record the audience, desired action, source material, channels, output formats, ownership and restrictions. Content generators must not fabricate quotations, testimonials, customers, certifications or business results.
Points worth checking
- Identify factual claims that need evidence.
- Specify formats, brand constraints and deliverables.
- Define the review and approval owner.
Use staged production
Move through outline, draft, verification, editorial approval and publication. Human review remains essential for high-stakes claims and item-specific descriptions.
Points worth checking
- Review legal and privacy concerns.
- Check alt text, contrast and responsive images.
- Preserve source and approved versions.
Maintain accuracy after release
Published pages require periodic review for broken links, outdated facts and obsolete product listings. Keep the original publication dates of existing posts visible rather than representing old content as new research.
Points worth checking
- Assign a review schedule.
- Track corrections and canonical URLs.
- Maintain simple rollback procedures.
Frequently asked questions
Can AI publishing be fully automatic without review?
Critical factual, product and legal claims should not bypass responsible verification.